by Anonymous (not verified) on July 29th, 2015
Drip campaigns are an essential tool for consistent correspondence with prospects. A properly developed campaign educates target prospects, facilitates personal communication and places your company in front of decision makers. Joseph Arnold, marketing technologist at Dodge, shares how to create a more meaningful and personal experience for your prospects and ultimately convert new business through drip campaigns.
by Word of the Week on July 24th, 2015
Gated content is higher in value and intended for buyers that are in the consideration or decision stage of the buyer's journey. The content is...
by Nicole Wojno on July 23rd, 2015
When it comes to getting the most from marketing automation, most marketers aren’t making the grade. A recent survey designed to gauge the maturity...
Predictive analytics enables us to forecast what might happen in the future from statistical analysis of historical and current data. It involves...
With continued technology advancements and demands for faster results, as well as the constant need to stay relevant against competitors, traditional...
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